WWE Raw, trademarked as WWE RAW, is the Monday night professional wrestling television program for World Wrestling Entertainment (WWE) and is the primary broadcast of the Raw brand. WWE Raw is generally seen as WWE's flagship program over its sister programs, SmackDown! and ECW, due to its longer history and the way it is promoted.
History
Raw was also one of a kind, in which they covered the unexpected, exciting moments, a prelude to the "Attitude Era", in which it coined Raw as "Uncut, Uncensored, Uncooked." Some of those moments include Razor Ramon losing a match unexpectedly to Sean "The 1-2-3 Kid" Waltman, who was later known as X-Pac, Marty Jannetty beating Shawn Michaels to win the WWF Intercontinental Championship, and Raw was the first WWF television program of any kind to show footage of Lex Luger bodyslamming Yokozuna at the USS Intrepid.
The original hosts of Raw were Vince McMahon, Rob Bartlett and "Macho Man" Randy Savage. Sean Mooney conducted the interviews and Bobby "The Brain" Heenan also helped contribute. In March 1993, Rob Bartlett was dropped from the broadcasting team and was replaced by Bobby Heenan. Then on December 6, 1993, Gorilla Monsoon kicked Bobby Heenan out of the WWF forever. In reality, this was a storyline between Monsoon and his close friend Heenan, who decided to leave the World Wrestling Federation in order to lighten his travel schedule and because he didn't want to take a 50% paycut. After about a year, Raw moved out of the Manhattan Center and traveled to various regular Federation venues in the United States
Monday Night Wars
In 1995, World Championship Wrestling (WCW) began airing its new wrestling show, Monday Nitro, live each week on TNT. Raw and Nitro went head-to-head for the first time on September 11, 1995. Due to Raw's taping schedule on several occasions, WCW Vice President Eric Bischoff, who was also an on-air personality, would frequently give away the results of WWF's taped Raw shows on the live WCW show. Some fans also looked at Raw taping results on the steadily-growing Internet; as a result, this caused the ratings of the taped Raw episodes to be lower.
WWF Raw had a live broadcast every other week to save costs, until September 1999, when ratings and pay-per-view buy rate increased, allowing them to justify doing a weekly live show.
At the start of the ratings war in 1995 through to mid-1996, Raw and Nitro exchanged victories over each other in a closely contested rivalry. Beginning in mid-1996, however, thanks primarily to the nWo angle, Monday Nitro started a ratings win-streak that lasted for eighty-three continuous weeks, ending on April 13, 1998.
Raw is war
On February 3, 1997, Monday Night Raw went to a two hour format, as the Attitude Era was starting to come in full stream in the WWF. In an attempt to break the momentum of what had turned into ratings domination by WCW's competing Monday Nitro, Extreme Championship Wrestling (ECW) was brought in as Jerry Lawler "challenged" ECW on February 17, 1997. In an episode where Raw returned to the Manhattan Center, the "challenge" answered on the following week's show with Taz, Mikey Whipwreck, Sabu, Tommy Dreamer, D-Von Dudley, and the Sandman. ECW owner Paul Heyman did a call-in interview on Raw the week after that.
Throughout 1997, there were more and more controversial elements in Raw and WWF programming such as the Nation of Domination, and the D-Generation X "racial graffiti" storyline designed to "implicate Bret Hart's 'the Hart Foundation'", and the "XXX Files" series.
On March 10, 1997, Monday Night Raw officially became Raw is War. The March 17, 1997 episode featured a heated Bret Hart/Vince McMahon ringside altercation (that unknowingly foreshadowed events in November) with profanity normally unheard on TV. Brian Pillman did a series of "XXX Files" segments with Terri Runnels, which further "pushed the envelope". These segments ended prematurely with the September 29, 1997 episode of Raw, after the death of Pillman on October 5, 1997 due to hereditary heart problems.
After WrestleMania XIV in March 1998, the WWF regained the lead in the Monday Night Wars with its new "WWF Attitude" brand, led in particular by rising stars Steve Austin, The Rock and Mankind. The classic feud between the villainous WWF Chairman Vince McMahon (who was re-imagined and re-branded from the color commentator into the evil company chairman character Mr. McMahon after the real-life Montreal Screwjob incident) and fan favorite Steve Austin (who had been released by Bischoff in the summer of 1995 for not being marketable) caught the imaginations of fans. The April 13, 1998 episode of Raw, headlined by a match between Austin and McMahon, marked the first time that WCW had lost the head-to-head Monday night ratings battle in the 84 weeks since 1996.
While Raw was taking a new approach to programming, Nitro would start producing lackluster shows with the same storylines. Older stars such as Hogan and Nash frequented the main events, while younger talent such as Chris Jericho, Chris Benoit and Eddie Guerrero were not given opportunities to advance, and the only newcomers elevated to main-event status at this time were Bill Goldberg and Diamond Dallas Page.
Meanwhile, on Raw, fans were immersed in the feud between WWF owner Vince McMahon and "Stone Cold" Steve Austin. New talent such as Triple H and his D-Generation X faction, Mankind and The Rock were elevated to main event status on the WWF's program. Superstars such as Kane, Val Venis, Goldust, etc. were coming through the ranks and exposing the WWF as the place where new talent comes through unlike the WCW counterpart. Things were so heated between the two programs that, when both shows were in the same area on the same night (Raw in Hampton, Virginia, Nitro in Norfolk), D-X was sent to film a "war" segment at the Norfolk Scope where they berated WCW and interviewed fans on camera who stated that they received their Nitro tickets for free (presumably in an attempt by WCW to pack the arena as full as possible due to low ticket sales).
On January 4, 1999. Mick Foley, who had wrestled for WCW during the early 1990s as Cactus Jack, won the WWF Title as Mankind on Raw. On orders from Bischoff, Nitro announcer Tony Schiavone gave away this previously taped result on the live Nitro, and then sarcastically added "that'll sure put some butts in the seats"; over 600,000 viewers changed channels to watch Raw. This was also the night that Nitro aired a WCW World Championship match in which Kevin Nash blatantly laid down for Hulk Hogan after Hogan poked him in the chest. The next week, and for months after, many fans in the Raw audience brought signs which read, "Mick Foley put my ass in this seat!"
The End of The Wars
As of 2008, Raw airs live on Monday evenings on the USA Network (in the USA), The Score in Canada and on Sky Sports 3 in Great Britain, though it is occasionally taped and placed on a broadcast delay depending on what circumstances dictate. The theme song for the Raw brand is "...To Be Loved" by Papa Roach, which has been used for the Raw brand since October 9, 2006.
Since March 10, 1997, broadcasts of Raw were split into two hours and given hourly names for television ratings purposes, with the first hour being referred to as Raw is War and the second as War Zone by the show's on-screen graphics. However, as of October 1, 2001, the first hour has been referred to as Raw and the second as Raw Zone by the show's on-screen graphics.
On January 7, 2008, WWE announced that all 3 brands (Raw, SmackDown!, and ECW) would be broadcast in HD, codenamed "WWE HD" starting with Raw on January 21. WWE invested about $20 million dollars on new recording and broadcasting equipment to prepare for the move, as well as new pyrotechnics and lighting. The move replaced the Raw, SmackDown!, and ECW sets with a new state of the art set shared by all brands.
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